How to stand out on social media

without being too much

It’s easy to drown in the noise — just as easy as shouting loudly and still being ignored. So how do you find the balance? The competition for attention is fierce, but not impossible to win. The key is to be strategic, consistent, and clear in your communication.

Have a plan
It all starts with structure. A solid publishing plan gives you an overview of what to post, where, and when. It allows you to show up consistently and gives you time to develop high-quality content. You avoid rushed work and subpar posts. Strategic content isn’t just about quantity — it’s about relevance. Offer value — whether it’s insight, inspiration, entertainment, or a sense of community.

Tone and style
Your content should reflect who you are — both visually and in tone. Be clear and authentic, like in a real conversation. Don’t be afraid to show personality. Following a standard template might feel safer, but rarely delivers the best results. To create engagement and capture attention, you need to be original. Once you find the voice that fits your brand, everything else falls into place.

Choose the right platforms
You don’t need to be everywhere — quite the opposite. Trying to stay active on every platform at once can lead to loss of focus and quality. Instead, invest your time and resources where your target audience actually is. With a clear strategy and focus on the right channels, you’ll reach them without being overwhelming.

Strategic content
What does your audience care about? That’s what you need to find out. Stay up to date with what your competitors are doing, relevant trends, and niche topics that can strengthen your brand’s position.

Be strategic. Be authentic. And you will stand out — without being “too much.”

Written by Naimo Kahiye
Communications Advisor at Ulla Media